§ For 2026 · For authors who love writing and hate marketing
An interactive marketing system that reads your actual book and does most of the work with you. UK-grounded, globally usable, and updated as Amazon, KDP, and BookTok change — so it doesn’t go stale six weeks after you start.
Launch price until 100 students. Standard price £347. The free audit runs in your browser in under a minute — no payment.
§ 01 — The premise
Most indie authors launch into a silence they didn't expect. Amazon shows eighty-seven impressions in the first week. Friends share on Facebook. A few copies sell. Then the graph flattens, and a year later you're still trying to figure out what you did wrong.
You didn't do anything wrong. You just weren't taught how to market a book in 2026 — a year when BookTok has driven over $800 million in sales, 68% of book discoveries start with paid advertising, and AI has collapsed the cost of every asset from blurbs to ads.
And every other indie author course you can buy was written two or three years ago. They still teach the email-for-categories trick Amazon removed in 2023. They still quote MailerLite’s old free tier (it dropped from 1,000 to 500 in September 2025). They still call ConvertKit ConvertKit. Joanna Penn — one of the most respected indie author voices for fifteen years — stopped selling courses entirely because, in her words, they’d be “out of date in six weeks.”
This course is built differently. It’s a system, not a video library. The interactive AI reads your specific book, knows the current rules, and updates as the market changes — so what you’re running in month six is still right, not stale.
§ 02 — What makes this different
Most marketing courses hand you PDFs and send you off to do the work alone. This one reads your manuscript, your cover, your Amazon page — and produces the deliverable for you. Not generic advice. Your actual blurb rewrite. Your actual seven keywords. Your actual ninety-day launch calendar.
Built by someone with ADHD — every module is one focused deliverable, not seventeen things to think about. The dashboard tells you what to do next. The AI does most of the writing, planning, and decision work. You just make the final call and ship.
You
Upload your manuscript once
Returns
Every exercise across all seventeen modules runs on your actual book — no re-pasting.
You
Paste your current description
Returns
Get three full rewrites and ten better first-line hooks.
You
Point it at your book's premise
Returns
Get seven KDP keywords — one per reader search intent.
You
Paste an offer you've been pitched
Returns
Get a vendor check and a fair-rate calculator before you pay.
Seventeen modules. Seventeen interactive exercises. Every output saved to your dashboard, ready to copy into Amazon.
§ 03 — Who it's for
That’s the entire audience. Simple, impactful, no overwhelm. The course does most of the work; you stay in the writing.
For you if
Not for you if
§ 04 — The curriculum
Each module: a short written lesson, a practical homework deliverable, and one interactive exercise you can run on your own book.
Before anything else: get the file right. Interior formatting, ISBN strategy, cover tech specs.
Interactive — Paste your book. Get a format + ISBN + cover-spec plan.
Does your cover read as its genre at thumbnail size? Is your page set up to convert? A scored diagnostic before any writing.
Interactive — Paste your Amazon URL. Get a scored four-lever audit.
The five-part description structure. Three full rewrites, ten first-line hooks, title and tagline alternatives.
Interactive — Paste your current description. Get three rewrites and ten hooks.
The boring week that saves you losing 30% of your royalties to US tax, choosing the wrong territories, or uploading a broken file.
Interactive — A tailored KDP upload + tax + territories plan.
Seven KDP keywords as seven distinct search intents. Three categories per format. A+ Content.
Interactive — Seven keyword phrases, a category strategy, and an A+ plan.
Price to convert and earn. Countdown Deals and Free runs — when each one wins. Territory pricing.
Interactive — A full pricing, promo, and territory plan for your book.
How Amazon's A9 search platform ranks books in 2026. Why books succeed. Why they die. Bestseller ranks explained.
Interactive — A readiness diagnostic across every lever Amazon cares about.
Sponsored Products, Sponsored Brands, Lockscreen. What to spend. ROAS expectations at launch, 6 months, 12 months.
Interactive — Amazon seed keywords, ten ad headline variants, and a ROAS plan.
KDP Select vs wide is genre-dependent. KDP vs IngramSpark vs Draft2Digital. The hybrid stack successful indies run.
Interactive — A platform decision matrix for your specific book.
BookBub and the promo stack. Fussy Librarian, Freebooksy. TikTok Shop UK. LoveReading for UK readers. Direct sales.
Interactive — BookBub submission copy, promo-stack plan, and BookTok hook scripts.
30% of fiction reading in 2026 is audio. Your decision matrix: human narration, AI narration, or none at all.
Interactive — An audiobook decision and a narrator brief, drafted for your book.
The only marketing asset you actually own. Kit or MailerLite. Reader magnets by genre. Welcome sequences.
Interactive — Five reader-magnet ideas plus a five-email welcome sequence.
ARC teams. NetGalley and its cheaper co-ops. BookSirens, Booksprout, Hidden Gems. Editorial reviews. LoveReading editorial.
Interactive — A reviews + ARC plan routed to the services that fit your book.
Vanity presses in disguise. Fake review rings. Cover designers charging £5,000. Publicists who do nothing.
Interactive — Paste any offer you've been pitched. Get a vendor check and fair-rate calculator.
Pre-launch, launch week, stabilisation. Back-matter for read-through. Waterstones via Gardners. UK tax. The 60% sustainable practice.
Interactive — Your personalised 90-day calendar, back-matter, and 12-month plan.
The single highest-ROI move for most indie authors is book two. Series read-through. Pen names. What to write next, and when.
Interactive — A next-book strategy built from what your current book is telling you.
Pixelfy, Helium 10, Amazon Affiliate self-promotion, misspelled-keyword ads, the wider promo-site stack — and what's heavily marketed that you should deliberately skip.
Interactive — A personalised tool stack tailored to your stage, budget, and current gaps.
§ 05 — Who teaches it
Course lead
Robert has been operating in books and book marketing for nearly a decade. He’s a co-owner of LoveReading.co.uk and LoveReading4Kids.co.uk — two of the UK’s largest independent book recommendation sites — since 2017, and runs marketing for Future plc, a £1bn+ UK media business. He also runs MrPrime, his own £80k-per-month Amazon and TikTok Shop agency, and built publishing.co.uk to solve the formatting headaches his agency’s clients kept running into.
He’s also a published author himself — Google.Panic.Repeat, written from first-hand experience with health anxiety. The course is built on the system Robert used to launch that book, with every gap he hit on the way ironed out before you reach it. Twenty-five years in ecommerce; ADHD-built so it’s actionable rather than overwhelming.
The agency operator’s playbook, applied to books — by someone who actually owns one of the platforms readers use to find books.
Guest, Module 10
Managing Director of LoveReading.co.uk, the UK's largest independent book recommendation platform with over 300,000 newsletter subscribers. Deborah has been helping readers find their next book for twenty-three years. She covers what makes a book stand out from the thousands crossing her editorial desk each year — and graduates of this course are eligible to be considered by the LoveReading editorial team.
§ 06 — Price
£197
One-off. No subscription.
Launch price for the first hundred students. Standard price thereafter is £347.
No cohort start dates. No live sessions. Start when you want, finish when you want.
§ 07 — Questions
UK-grounded, globally usable. The interactive AI runs on your manuscript regardless of your market — the same exercises work for a US, Australian, or German indie author. The UK-specific layers (Waterstones via Gardners, Nielsen registration, UK tax, LoveReading editorial routing) are bolted on top in the relevant modules. Most other indie-author courses are US-only and quietly assume Amazon.com is the only market.
It was built that way on purpose — Robert has ADHD and built the course he wished existed. Every module gives you a deliverable, not a reading list. Each exercise is one focused output you can act on, not seventeen things to think about. The dashboard tells you what to do next instead of dropping you into a 47-PDF library.
That's the whole point. Joanna Penn famously stopped selling courses because they'd be 'out of date in six weeks'. This is built differently — the interactive AI is updated when Amazon, KDP, MailerLite, or BookTok change. Your next exercise run reads the current rules, not 2022's. Lifetime access includes every update.
Both. The core modules apply to any book. Module 5 (metadata) and Module 10 (discovery) adapt by genre. The AI personalisation reads your specific genre off your manuscript and tailors output accordingly.
Plan for three to four hours a week if you want to do the homework. Faster if you skim. Each interactive exercise is minutes, not hours — and the outputs save to your dashboard so you can come back to them.
No. The interactive exercises run against our AI backend at no extra cost to you. Everything else — MailerLite, Amazon KDP, BookFunnel, StoryOrigin — works on free tiers. You may choose to invest £50–200 in a BookBub Featured Deal or TikTok creator campaign later, but nothing in the course requires a paid subscription.
Probably yes. Rocket is a keyword tool you'll use in Module 5. Dawson goes deeper on ads than Module 8. This course is the integrated system that stitches them together, plus a UK layer and interactive exercises that read your actual book — neither of them give you that.
Not yet. If enough students ask, a live cohort overlay may be added for past graduates.
Fourteen days, provided you've completed less than one module's exercises. After that, no refunds — but you keep lifetime access.
No. Nothing can. What you'll have by the end is a marketing system actually running — not a hopeful pile of tactics — and you'll know what to measure to keep improving it.
§ 08 — The long game
The bar has moved. Old tactics still taught in most author marketing courses now waste your time and money. AI has rewritten the asset creation layer. BookTok has become infrastructure. Amazon Ads have become more competitive. BookBub acceptance is a skill now, not a formality. KDP’s rules changed in 2023 and again in 2025. MailerLite’s free tier dropped from 1,000 subs to 500 last September.
The static-PDF courses you can buy on Udemy for £12 still teach the workarounds that no longer exist. The premium courses for £500-£2,000 were written when those rules were current and haven’t been touched since.
This one is built differently. The interactive AI knows the current rules. When something changes — new Amazon limit, new ESP tier, new audio platform — we update the prompt and your next exercise run reads the current information. Lifetime access includes every update. UK-grounded for Waterstones, Gardners, Nielsen, LoveReading. Globally usable for anyone selling books in English.
A system that stays current. For authors who’d rather be writing.